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Superhero Inspired Financial Empowerment Tools for Women

Superhero Inspired Financial Empowerment Tools for Women

January 07, 2021

Women are becoming entrepreneurs at five times the national average1 — and their businesses are powering the economy, employing nearly 7.9 million people and generating $1.4 trillion in sales.2 Women are even ascending to billionaire ranks at a faster pace than men3, dare say a superhuman, superhero pace.

Yet, there’s still a gap to bridge. While gains have been made, research tells us that many women are so focused on meeting monthly expenses, they lose sight of critical long-term protections, like having enough money in retirement. The resulting stress erodes their confidence and satisfaction in life. Growing your financial confidence is highly do-able — especially if you borrow a few legendary superpowers.


A formidable superhero weapon, the lasso forces anyone held by it to tell the absolute truth. So, grab hold and get real about what you want out of life. What are your goals? Home ownership? Early retirement? Transformation begins by deciding where to focus your energy.


Let’s face it, financial lingo can seem pretty alien. But grasping basic concepts like rate of return and asset allocation will help you gain confidence. Dive into online resources, books and courses to increase your financial literacy.


Protection should always be your first financial consideration. Think of it as never going anywhere without your magic bracelets. Make sure you and your loved ones are safeguarded by these five layers of financial protection.


Looking ahead to old age can be scary. Women typically reach retirement with less savings, lower Social Security benefits, and more healthcare costs than men. Don’t put on your blinders — start planning! Talk with a financial professional who can help you create a retirement plan that will enable you to look forward with confidence.


Wouldn’t that be handy? In our world, disability insurance can protect you from taking a serious financial hit if the bad guys — illness or accident — prevent you from working.


Women often underestimate their own capabilities, and this “confidence gap” can lead to undervaluing themselves in the workplace. For example, when negotiating for a raise, women typically ask for 30 percent less than their male peers.4 Know your worth and don’t be afraid to flex your muscles.

Arguably, every superhero’s greatest asset is strong self-belief. Financial confidence can be a hidden superpower that gives you the strength to vanquish challenges, seize opportunities and become a legend in your own life.

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2020-113430 Exp. 12/2022